YMCA of the USA is proud to celebrate a bold new collective marketing campaign for YMCAs: “No Place Like This Place.” In celebration of our 175th anniversary, this campaign highlights our cultural relevance by showcasing how unexpected connections at the Y build camaraderie and strengthen the community!
THE Y IS MORE THAN A GYM, ITS A COMMUNITY!
175 YEAR ANNIVERSARY!
PURPOSE
“No Place Like This Place” celebrates the Y as a unique environment where people from all walks of life come together. The campaign draws its strength from the unexpected connections that happen at the Y that can’t be found anywhere else. “No Place Like This Place” is about the camaraderie that forms when unlikely people share a space and purpose.
